Friday, October 5, 2012

Effectively Market Your Pain Management Practice on the Internet

Marketing for a pain management practice can be a very competitive situation. Pain management as a medical practice can be a highly profitable venture, however, a lot of pain practices have figured this out so it can be a competitive marketing problem to acquire new patients.
Here are 5 Internet marketing tips that can help you acquire new patients to your pain practice.
1. Write a lot of articles. The main thing is that this takes an investment of time. As long as you know the material such as information on the various injections for pain control and pain medications, then you already have the knowledge base. What you then need to do is take the time to produce content for blogging and submitting the articles to directories. This should not be done once a month, but rather a few times a week in order to increase your exposure. Ezines.com is great along with other article marketing softwares.
2. Publish press releases on a regular basis. Make sure to use one of the very good press release services. Sometimes the ones that are cheaper are not very good and the distribution is poor. So stick with the well-known ones even though they may cost a little bit more such as PRWeb. Make sure to place appropriate calls to action into these press releases such as potentially offering a special for new patients if it is allowed in your state and insurance contracts.
3. Submit your practice to all of the free directories on the Internet that you can. These are not going to yield hundreds of new patients a month. But people do look at them such as YellowPages.com, Yelp, Citysearch, and others. So making sure that you submit your pain practice to any one that you can find including the local directories may help you acquire business that once again only cost you some time.
4. Request internet reviews from your patients. Over two thirds of individuals read reviews prior to making a purchase. Medical practices are no different so reviews from your patience should be sought. This will serve two purposes. One is that prospective new patients may see these reviews on internet, and also when the patient puts a bad review on internet all the good ones will over shadow it.
5. One of the most important highlights of your practice is your website. Make sure that it is attractive and functional, which means that you have optimized content for search engines and enough pages to keep viewers on your site long enough to have them pick up the phone and call. Make sure your phone number is very visible and also you should have a news section or a blog so that people see you offer education.
Utilize these Internet marketing tips and over time you will see that you do acquire patients in a cost-effective manner over the Internet.
David Greene, MD, is President of Go Crazy SEO. The SEO company specializes in Website Design, e-commerce sites, reputation mgmt, Social Media, Internet Marketing, Search Engine Marketing (SEM), and SEO consulting.

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