Friday, September 21, 2012

New Survey Results by Google

(Internet, USA) -- Can you answer this question definitively - Do you know what SEO is? Turns out - 1 in 5 Americans - have heard of Search Engine Optimization, according to Matt Cutts, Google's head of web spam. In other words, that means 4 in 5 people do not know what SEO means. Cutts' surveyed 1576 people, using Google's Consumer Surveys, a new paid research service. The survey indicates there are gender differences, too. Interestingly, Cutts found that nearly 25% of men heard of SEO, with 16% of women aware of the same. Still, just because people have heard of SEO, does not indicate they know what it means to a business. In fact, it's doubtful that those surveyed can actually define SEO. The research did not delve deep into that topic.
Definition. SEO is the professional process of achieving 1st page Google, Bing & Yahoo ranking for your website.
What does that tell us internet marketers? We need to inform the businesses we represent about the absolute necessity of having a regular SEO plan of action in place to build and maintain top search engine placement rank. That is, where your website or online directory listing appears on Google, Bing & Yahoo.
Companies seem to be in the dark about SEO. You can't just have a website coded correctly to appear on the 1st page of Google. You have to constantly refresh the website content writing, the graphics (coupons), keywords, and take extra measures like write industry articles on your business blog, add website coupons or a news feed and have your SEO professional promote your online video commercial in mass monthly. On the latter note, Forbes Insight published in December 2010 did a study and found that 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page.
The fact that only 1 in 5 people, an estimated 20.4% of Americans have heard of SEO based on the Google study is astonishing. 'Cause it's something that every business needs to achieve website search engine success.
Additional Statistics. Website business owners must understand that SEO is a high stakes game that you must win. After all, if your company website sits in the top tier of search results, you may experience a big traffic and sales increase.
Another study was released in September 2011 by the Pew Internet & American Life Project that found that 58% of those surveyed search the internet for information before buying products and services, with most users only viewing the first page: Google, Bing and Yahoo search engines.
How do search engines determine which websites go where? A site's position on Google, Bing & Yahoo is based on a mathematical formula, an algorithm, which give high rankings to sites coded correctly, packed with viable keywords and more. In terms of outsourcing your SEO, here are suggestions.
The SEO professional you hire needs to regularly make updates:
**Write Industry-related journalism/PR articles on Business Blog
**Swap out & re-design online website coupons
**Write Social Media updates: Twitter and/or Facebook
**Website Keyword analysis, competition analysis, keyword implementation & reports
With 4 out of 5 people unaware of what SEO is, that is a tell-tale sign that website business owners need to get educated on SEO, at least learn the basics, before you outsource these tasks to an internet marketing expert. When all is said and done, in today's internet-driven technology age, regular, i.e. monthly search engine optimization is as essential as having a company website.

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